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Every Door Direct Mail (EDDM)

The ONLY WAY to deliver direct mail to every residential and business address.
Select an EDDM®  print Size
Choose from one of the pre-configured sizes or create a custom size.
6.5” X 9”
6.5” X 11”
8.5” X 11”
11” X 17”
Custom

Your Every Door Direct Mail®  To-Do List
Steps to prepare EDDM
NDF
YOU
Obtain delivery routes
Print mailpieces to EDDM standards
Calculate postage & prepare postage statement
Print Facing Slip
Create 50-piece sets
Deliver to local post offices

Direct Mailing Just Got Simplified!

You don't need an expensive list, a costly postage permit, and you can target every single door in your neighborhood. That's the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding 16¢ per postcard, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don't even need a mailing address.


Key Benefits of Every Door Direct Mail (EDDM)
  • Small Business Price
    With EDDM you can mail your postcards and flyers for just 16¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
  • Deliver BIG Postcard Sizes
    The amazingly low price of 16¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5x11 postcards and larger for big impact postcards that stand-out in your customers mailbox.
  • No Postage Permit Needed
    Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don't need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of "circulars" that people are not always fond of.
  • No Mailing List Needed
    Instead of printing names and addresses, EDDM utilizes a "simplified addressing" format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
  • Short-Run Mailing Campaigns
    Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
  • Direct Mail Works For Your Business
    Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.

Who is EDDM for?

EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It's designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.

EDDM is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.

This service is ideal for marketing:
  • Arts & theater organizations
  • Attorneys
  • Auto dealers
  • Banks & insurance agents
  • Community groups
  • Dry cleaners
  • Grocery stores
  • Real estate agents
  • Restaurants
  • ...and all other local businesses