Tag Archive | " social media "
Online Brand Management Today
Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from [...]
Continue reading...How to Write Sticky Copy for Print and Social Media
Friday, January 22, 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be [...]
Continue reading...Integrating Email and Social Media
Friday, January 8, 2010
2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend [...]
Continue reading...Using Social Media, Mobile Phones, and Elf Heads for Holiday Marketing
Thursday, November 19, 2009
How many consumers will use digital tools such as social media and mobile phones this holiday shopping season? If you guessed about one in five (nearly 17%) you would be correct.1 Take a look at the stats below when you’re fine tuning your social media and mobile holiday campaigns – it [...]
Continue reading...Recent Posts
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Friday, February 26, 2010
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