What’s Next? This month’s topic “Branding Basics” comes from Dena Smith. Congratulations Dena! She just won a credit for 100 free business cards. Branding Basics: Starter Questions and Tips “The American Marketing Association (AMA) defines a brand as a ‘name, term, sign, symbol or design, or a combination of them intended to [...]
Continue reading...Monday, July 20, 2009
We’d all like an ROI that’s 10 times greater, but if you’re still operating your direct mail campaigns in the dark ages of doing generic batches and blasts, well let’s face it, you’re losing money. “Response rates for relevant mailers are typically two to four times higher than they are for non-relevant mailers.” And when [...]
Continue reading...Thursday, July 9, 2009
Twitter image by life xm What’s Next? This month’s topic “How to Use Mail like Twitter” comes from Matthew Orley of Copley, OH. Congratulations Matt! He just won a credit for 100 free business cards. Postcards - The Tweet of Direct Mail Marketing Direct Mail Marketing and Twitter may have more in [...]
Continue reading...Friday, January 23, 2009
Postcards - even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes - the 4×6 and the 5×7. When Graphics Count . . . use 4×6! Space To visualize a [...]
Continue reading...Sunday, October 5, 2008
When we talk about postcards, which have been around for 150 years, give or take (the private postal card was first developed by John Charlton in 18611), it’s easy to feel as if everything under the sky has already been tried. Not true! To spark your creative flow so you can come up with some [...]
Continue reading...Saturday, October 4, 2008
If you’ve used postcards at all you know they are an effective way to generate sales leads1 for your business. But did you know that postcards are also good for expanding your social networking which leads to word of mouth advertising and long term brand loyalty? In the article “Networking with Postcards 1” posted previously [...]
Continue reading...Wednesday, October 1, 2008
Generating Traffic & Advertising with Postcards I love postcards. In about two seconds I know what they’re offering and if I’m interested. And in today’s social marketing climate you can use postcards in many different ways. Let’s look at two: Generate Website & Blog Traffic Advertise events & special promotions Using postcards to bring people to your website or [...]
Continue reading...
Thursday, September 17, 2009
0 Comments