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Stop! 3 Things You Need to Know Before You Send Emails

Thursday, April 2, 2009

(Article 3: Marketing with Emails for Beginners) So, you have your email customer list in hand and picked out your Email Service Provider. You’re ready to get started emailing so those orders can come pouring in. But wait! Before you do – there are a few things you should know. For starters, [...]

Neuromarketing – Forget the Person, Market to the Brain – Really?!

Thursday, February 12, 2009

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Neuromarketing is, in a nutshell, where marketing and brain science join together. But why is it a match made in marketer’s heaven?

Dos and Don’ts of Good Flyer Design

Wednesday, October 8, 2008

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A few weeks ago I was staring at a pizza flyer, not quite sure what to get, when I noticed the flyer itself – an abundance of jumbled graphics and screaming fonts. Yet, here I was, holding this particular flyer for the umpteenth time, and ultimately finding it useless. I started to wonder – does [...]