Tag Archive | " Brand management "
Online Brand Management Today
Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from [...]
Continue reading...Google Sidewiki: If You Have a Web Site Read This
Friday, October 16, 2009
A new tool from Google just made controlling your brand online a little bit more challenging. Released on September 23,1 this toolbar-based plug-in allows you to add your own notes to any Web page – yours – mine – and anyone elses. In other words, “every page on your site now comes [...]
Continue reading...Recent Posts
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Friday, February 26, 2010
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