NextDayFlyers.com Blog

Tapping into trends for your back to school marketing, or any marketing for that matter, can help you improve your ROI. Back to school marketing is not just about products and services that are directly connected to education and kids. Back to school time marks the beginning of the seasonal “spending spree” that typically hits consumers at this time of the year.

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Part 1: Making Sense

When I spot a typo on a printed piece, a sign, or a billboard, all of my attention is drawn away from the intent of the message as I try to understand the people responsible for setting the type and proof reading. To me, the credibility of the message is always challenged when typos get past the checkers and get printed, either multiple times on a printed piece, or just once on a sign or billboard that will be read by thousands of people.

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Last year Starbucks used the power of social media to drive more than one million people to their stores in one day.¹ Their free pastry day social promotion is a testament to Twitter and Facebook and the power social media has for boosting brand recognition and driving customers to sites and stores. Used correctly for your company, social media can bring in new customers and strengthen relationships with current customers.

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Menus that generate the most profit require time and attention to detail. The overall design needs to reflect the personality and feeling of the restaurant because menus are a key ambassador for your establishment. As a general format, most menus are laid out in a way that follows the natural dining experience – with appetizers first, entrees, and then desserts. And before you dig in, make sure you examine the prices, menus, and websites, of your competition to help determine where and how you can compete.

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Well-designed flyers will grab attention – even when they are surrounded by swarms of other flyers. They are great marketing tools for business and event promotion, and it’s not difficult to make your message pop if you pay attention to a few details.

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We are proud to announce that the 2010 Los Angeles Taste of the World Festival, produced by AyQueChévere Productions, has selected us as the official online printer!

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When it comes to your website, whether you’re a graphic designer with a staff of one, or a huge corporation with a staff of thousands, there are countless choices to make. This makes it a challenge to decide what you have to have, what you need to have, and what you’d like to have. So, here’s our 14 must have website tips to use when you’re planning or redesigning your website.^1,2,3

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Unless you’re in the business of travel, it’s entirely possible you are experiencing a summer business slump, particularly now when the economy is less than stellar. But, rather than wallow in your diminishing return of profits, use this period wisely to:

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Everyone wants to prevent oil spills and keep the world from becoming one big hot house. But, let’s face it, we still live in a world where most people won’t change their ways until it hits them in the pocket book. For instance, one way to get those hybrid cars selling faster is to raise gas prices.

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1. Use a Template

The first step in creating a restaurant menu design is picking the size and finding the right template. When it comes to menus there are a variety of choices. Check out Next Day Flyers Thick Cardstock Menus and Glossy Paper Menus for popular menu printing sizes.

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Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.¹ This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much added value for a customer and worse, the customer is contacted too frequently with those low value offers.

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We searched online and found you some of the best professional affordable club & event flyers designs. All prices range from $4 to $12 each. All you have to do is make the edits for you event and order with us.

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Capturing the voice of the customer refers to understanding a customer’s expectations, preferences, and dislikes.¹Often, there is a disconnect between how a company thinks they are doing, and how they are really doing in the eyes of their customers. Several years ago a Bain & Company survey took a look at how common it is that companies misread their markets.² Out of the 362 firms they surveyed 80% felt they were delivering a “superior experience” to their customers. But when customers were interviewed, only 8% of the companies were rated as delivering a superior experience.²

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1. Hierarchy

When you design your poster you need to understand the viewing process and create a design hierarchy based on what is most important. You need to ask yourself questions such as… What is a viewer going to notice first when they look at my design? What is the most important information in this poster? What message am I trying to get across? Is my message easy to understand and remember?

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From planning sheets and feedback on designs, to demographic information that will help you make marketing decisions, these free tools will give you good support.

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