“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’
Alan Rosenspan1
From a marketing perspective, can you guess one of the most effective ways to reach people at home or work? If you guessed something Internet related – guess again. The answer is mailers.2 Sound old fashioned? Maybe. Still effective? Definitely. Particularly when you have a stand out mailer such as a die-cut. Die-cut postcards are cost effective, innovative, and versatile. Check out these ideas you can use for your die-cut card campaigns:
1. Double Postcards as a Response Vehicle
Double postcards make it a cinch for your customers to respond to you. In 1992 there was a book titled Million Dollar Mailings which featured all time successful mailings1 – including a chapter on double postcards. Create your perforated card in a way so the name and address of the customer is on both cards. The customer tears the cards apart, checks a box or equivalent, and mails one back to you.
2. Detachable Gift or Reward Card
Create your die-cut so it becomes a detachable gift, reward, or membership card, making it easy for your client to spend more money on your products or service.
3. Keepsake – Keep your Brand on their mind
If your die-cut in some other way makes a person want to hang on to it, and you print “keep this card” on it, they often will. This is great for brand awareness and launching a new product or business. And guess what, when they have need of our product or service your information will be right on hand.
Cool Examples of Next Day Flyers Custom Die-Cuts:
Video Showcase
Remember, not everyone uses the Internet, keeps up with Twitter, or even knows how to find YouTube – but everyone gets mail.
Resources
- Postcards from the Edge by Alan Rosenspan
- Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast by Dean Rieck
April 17th, 2009 at 5:57 pm
How much is this worth ?
April 18th, 2009 at 2:32 pm
Sounds good.
April 21st, 2009 at 5:13 am
Yes good questions. Die cutting is exspensive with other printing comps which is why I haven’t used them. How much is this worth? How mush will this cost me?
April 21st, 2009 at 4:36 pm
nextdayflyers should have a section on the website that list the dies they have so some designers can utilize the existing ones instead of pay for a new die.
April 24th, 2009 at 2:52 pm
We run different die cuts at different seasonal times. If you click on specialty die cuts at top of thick cardstock section on homepage we currently have 4 die cuts listed – heart card, margarita card, flower card, and perf out business card. The margarita card, for instance, is $89.95 for 100 for 2-4 day printing.