From planning sheets and feedback on designs, to demographic information that will help you make marketing decisions, these free tools will give you good support.
Continue reading...6. May 2010
Press Releases used to be information communicated straight to the press – information that was “newsworthy.” Now, however, you don’t have to wait for TV Network A to come to you. Any person, or any company, can create an online press release in order to increase brand or product exposure.1 Press [...]
Continue reading...30. April 2010
Mother's Day is certainly a large holiday as far as marketing is concerned but, believe it or not, it was not invented by retailers. In fact, Mother's Day celebrations have been going on in one form or another, for a very long time. One of the earliest celebrations (that we know [...]
Continue reading...8. April 2010
Next Day Flyers Blog Series: Part 3: Regarding Your Competition – Landing Page Dos and Don’ts When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you [...]
Continue reading...1. April 2010
Next Day Flyers Blog Series: Part 2: Design Tips for Landing Pages that Sell When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might [...]
Continue reading...26. March 2010
Introducing A Next Day Flyers Blog Series:Part 1: 7 Tips for Landing Page Content that Sells A landing page is basically any webpage where you are trying to send web traffic for a specific reason – such as buy, sign up, or find something of value. And we’re not talking about your home page [...]
Continue reading...19. March 2010
Mobile marketing is hot – and getting hotter. Mobile phones are always with the user and they’re always on. The level of convenience, instant access and up-to-the-minute knowledge a mobile device gives us, makes us feel that we need them – which, let’s face it, is a much stronger pull on [...]
Continue reading...15. March 2010
Not too long ago personal developing centered on self-development. Today, however, it’s more about self-packaging1 or personal branding. You can use your personal brand as a tool to enhance your career whether you work for someone else, or yourself. Employees with strong personal brands are a huge company asset. “Google is [...]
Continue reading...2. March 2010
When it comes to marketing, sometimes all it takes is a little creative thinking to get a much larger return on your investment. There are many incredible ways to use your business cards besides just keeping them in your wallet and below is a great list of effective business card marketing tips. You will be [...]
Continue reading...26. February 2010
Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from [...]
Continue reading...19. February 2010
Introducing a New Next Day Flyers’ Product – the Fold Over Business Card! We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 [...]
Continue reading...12. February 2010
Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.
Continue reading...29. January 2010
Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a [...]
Continue reading...14. January 2010
How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing. All that fancy footwork [...]
Continue reading...18. December 2009
Greeting cards stand out among the reams of junk mail we all receive. They are nice to look at (when done well), are a quick read, and make us feel good – perhaps because we associate them with happy announcements like weddings and parties. According to a Hallmark Business Expressions survey, about two-thirds of the people [...]
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11. June 2010
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