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On the Go Mother’s Day Marketing

30. April 2010

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On the Go Mother’s Day Marketing

Mother's Day is certainly a large holiday as far as marketing is concerned but, believe it or not, it was not invented by retailers. In fact, Mother's Day celebrations have been going on in one form or another, for a very long time. One of the earliest celebrations (that we know [...]

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Back to School – Do it Now, Do it Smart

30. July 2009

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Back to School – Do it Now, Do it Smart

In the current economic climate you might feel you’re beating your head against the wall when it comes to marketing. Should you even have a back to school campaign? Is it worth the effort? Well, according to a recent article on Marketingprofs.com

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