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Is Your Online Store Giving Customers What They Want?
There is nothing standing in your customers’ way when it comes to shopping around for the best pricing and value. In times gone by, you know, pre Internet when you had to walk to school through the snow and bread cost a mere 5 cents, you could charge more and who [...]
Continue reading...Holidays 2010 – Are You Ready?
2. September 2010
Google research shows that consumers are feeling pretty good about the upcoming 2010 holiday season and at this point last year 44% of consumers had already started their holiday shopping.1 It does seem that the push for holiday sales comes earlier each year, and you may not be personally thrilled [...]
Continue reading...Getting Started with Social Media
26. August 2010
How can social media help you? Social media helps you build an online community, or as Seth Godin would put it, a tribe. Social media channels give you the opportunity to ask for opinions, converse, invite, share, and contribute. It also helps create avenues for avid customers to help spread the [...]
Continue reading...Direct Mail Strategies for Today
26. August 2010
Direct mail strategies not only still work, but when combined with your online efforts, can make for some very powerful marketing. A Channel Preference Study by Exact Target showed that direct mail influences 76% of Internet users to purchase a product or service online.1 So, here are some tips for [...]
Continue reading...Your Brand Building on Twitter
20. August 2010
To effectively build your brand support on Twitter, it’s important to remember that social media is all about multi-directional conversations, not about one-way blasting. So, think of it like being on an elevator. What would you want to say about you, or your company, as part of the conversation, knowing that [...]
Continue reading...Mobile and Smartphone Trends
13. August 2010
Did you know that there are four times the number of cell phones in the world compared to PCs?1 And that 20% of U.S. households have gone mobile-only for their phone lines? There’s no doubt about it, mobile and smartphone users are growing monthly.
Continue reading...Photo and Art Marketing Tips
6. August 2010
In today’s market, there are more options than ever for sharing and/or making money with your photos and art. If you’re looking for a breakdown of different ways to share your photos online, a good place to start for basic information is the Wikipedia Photo Sharing page.
Continue reading...8 Trends to Tap into for Back to School Marketing
30. July 2010
Tapping into trends for your back to school marketing, or any marketing for that matter, can help you improve your ROI. Back to school marketing is not just about products and services that are directly connected to education and kids. Back to school time marks the beginning of the seasonal “spending spree” [...]
Continue reading...5 Tips for Cultivating Customers with Social Media
22. July 2010
Last year Starbucks used the power of social media to drive more than one million people to their stores in one day.1 Their free pastry day social promotion is a testament to Twitter and Facebook and the power social media has for boosting brand recognition and driving customers to sites and [...]
Continue reading...15 Dos and Don’ts for Profitable Menu Design
22. July 2010
Menus that generate the most profit require time and attention to detail. The overall design needs to reflect the personality and feeling of the restaurant because menus are a key ambassador for your establishment. As a general format, most menus are laid out in a way that follows the natural dining [...]
Continue reading...10 Tips for High-Impact Flyers
16. July 2010
Well-designed flyers will grab attention – even when they are surrounded by swarms of other flyers. They are great marketing tools for business and event promotion, and it’s not difficult to make your message pop if you pay attention to a few details.
Continue reading...14 Must Haves for Your Website
9. July 2010
When it comes to your website, whether you’re a graphic designer with a staff of one, or a huge corporation with a staff of thousands, there are countless choices to make. This makes it a challenge to decide what you have to have, what you need to have, and what you’d like [...]
Continue reading...5 Ways to Support Green with Your Marketing
2. July 2010
Everyone wants to prevent oil spills and keep the world from becoming one big hot house. But, let’s face it, we still live in a world where most people won’t change their ways until it hits them in the pocket book. For instance, one way to get those hybrid cars selling faster [...]
Continue reading...Are You Making Disastrous Mistakes in your Reward Program?
25. June 2010
Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.1 This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much [...]
Continue reading...15 Customer Care Tips for Responding to the Voice of Your Customer
17. June 2010
Capturing the voice of the customer refers to understanding a customer’s expectations, preferences, and dislikes.1Often, there is a disconnect between how a company thinks they are doing, and how they are really doing in the eyes of their customers. Several years ago a Bain & Company survey took a look at how common it is [...]
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2. September 2010
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