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Personal Branding – Tips to Use, Mistakes to Avoid
Not too long ago personal developing centered on self-development. Today, however, it’s more about self-packaging1 or personal branding. You can use your personal brand as a tool to enhance your career whether you work for someone else, or yourself. Employees with strong personal brands are a huge company asset. “Google is [...]
Continue reading...30 Effective Business Card Marketing Tips
2. March 2010
When it comes to marketing, sometimes all it takes is a little creative thinking to get a much larger return on your investment. There are many incredible ways to use your business cards besides just keeping them in your wallet and below is a great list of effective business card marketing tips. You will be [...]
Continue reading...Online Brand Management Today
26. February 2010
Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from [...]
Continue reading...How to Add Value to Your Fold Over Business Cards
19. February 2010
Introducing a New Next Day Flyers’ Product – the Fold Over Business Card! We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 [...]
Continue reading...How to Put the Social into the S of Your SEO
12. February 2010
Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.
Continue reading...Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing
29. January 2010
Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a [...]
Continue reading...Is Your Website’s Value Proposition Doomed to Failure?
14. January 2010
How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing. All that fancy footwork [...]
Continue reading...Why You Should be Gung-ho about Greeting Cards
18. December 2009
Greeting cards stand out among the reams of junk mail we all receive. They are nice to look at (when done well), are a quick read, and make us feel good – perhaps because we associate them with happy announcements like weddings and parties. According to a Hallmark Business Expressions survey, about two-thirds of the people [...]
Continue reading...Holiday Marketing –Stand Out with Die-Cuts
4. December 2009
Holiday sales can be as much as 75% of a companies’ annual profits1 so there’s no doubt that the current spending season is vital for many businesses. In this lackluster economy it’s tempting to cut back on your advertising budget, but this is the time for a marketing push. The L.A. Times [...]
Continue reading...Using Social Media, Mobile Phones, and Elf Heads for Holiday Marketing
19. November 2009
How many consumers will use digital tools such as social media and mobile phones this holiday shopping season? If you guessed about one in five (nearly 17%) you would be correct.1 Take a look at the stats below when you’re fine tuning your social media and mobile holiday campaigns – it [...]
Continue reading...5 Free Marketing Tips to Increase the Visibility of your Business
13. November 2009
What’s Next?. This month’s topic "Successful Marketing Ideas to Increase the Visibility of Your Business” comes from David Keane. Congratulations David! He just won a credit for 250 free business cards. Wouldn’t it be great if we all had hefty budgets to help us increase the visibility of our business? Well, maybe next [...]
Continue reading...Cutting Edge Marketing: Using Custom DVDs and CDs
5. November 2009
Creating a stand-out brand experience for your company is getting harder. The competition is worldwide and at the click of a mouse, potential customers can compare benefits, prices, and find out what kind of experience previous customers have had. Nowhere to run, nowhere to hide. This means it’s more important than [...]
Continue reading...Web Page Marketing: Getting Familiar with SEO and SEM Basics
29. October 2009
Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as [...]
Continue reading...Holiday Email Marketing – HoHoWhat? Already?
22. October 2009
Last year we did some holiday marketing articles for those who tend to procrastinate, such as Last Minute Marketing (well, hey, we are Nextdayflyers after all). No doubt, for the last minute planners in the group, we’ll do some similar marketing tips this year, as well. However, for those who like to prepare [...]
Continue reading...What Else is Google Up To? Just Put Your Lips Together and…Hum
22. October 2009
According to TechCrunch.com, Google is just about to launch a music service in the United States (they have one in China but supposedly this one will be quite different.) Rumor has it, the announcement date for this service will be Oct. 281 and Google is partnering with iLike and Lala for [...]
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15. March 2010
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