Author Archives | Karen Daniels
Karen Daniels - who has written 71 posts on NextDayFlyers.com Blog .
Karen Daniels is the NDF content specialist and runs our Twitter Department and other areas of social media. She is particularly keen about keeping up with the ever-changing face of Internet marketing and sharing that information
Personal Branding – Tips to Use, Mistakes to Avoid
Not too long ago personal developing centered on self-development. Today, however, it’s more about self-packaging1 or personal branding. You can use your personal brand as a tool to enhance your career whether you work for someone else, or yourself. Employees with strong personal brands are a huge company asset. “Google is [...]
Continue reading...The Myth and Magic of St. Patrick’s Day
Thursday, March 4, 2010
The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence [...]
Continue reading...Online Brand Management Today
Friday, February 26, 2010
Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from [...]
Continue reading...How to Add Value to Your Fold Over Business Cards
Friday, February 19, 2010
Introducing a New Next Day Flyers’ Product – the Fold Over Business Card! We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 [...]
Continue reading...How to Put the Social into the S of Your SEO
Friday, February 12, 2010
Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.
Continue reading...3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day
Friday, February 5, 2010
Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot [...]
Continue reading...Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing
Friday, January 29, 2010
Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a [...]
Continue reading...How to Write Sticky Copy for Print and Social Media
Friday, January 22, 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be [...]
Continue reading...Is Your Website’s Value Proposition Doomed to Failure?
Thursday, January 14, 2010
How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing. All that fancy footwork [...]
Continue reading...Integrating Email and Social Media
Friday, January 8, 2010
2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend [...]
Continue reading...Why You Should be Gung-ho about Greeting Cards
Friday, December 18, 2009
Greeting cards stand out among the reams of junk mail we all receive. They are nice to look at (when done well), are a quick read, and make us feel good – perhaps because we associate them with happy announcements like weddings and parties. According to a Hallmark Business Expressions survey, about two-thirds of the people [...]
Continue reading...Twitter – The Next Trojan Horse?
Friday, December 18, 2009
In case you haven’t heard the early morning buzz regarding Twitter, it was “hacked” last night, or redirected, by a group claiming to be the “Iranian Cyber Army.” Those who attempted to use Twitter ended up seeing a screen like this before Twitter went down for awhile.
Continue reading...Holiday Marketing –Stand Out with Die-Cuts
Friday, December 4, 2009
Holiday sales can be as much as 75% of a companies’ annual profits1 so there’s no doubt that the current spending season is vital for many businesses. In this lackluster economy it’s tempting to cut back on your advertising budget, but this is the time for a marketing push. The L.A. Times [...]
Continue reading...Using Social Media, Mobile Phones, and Elf Heads for Holiday Marketing
Thursday, November 19, 2009
How many consumers will use digital tools such as social media and mobile phones this holiday shopping season? If you guessed about one in five (nearly 17%) you would be correct.1 Take a look at the stats below when you’re fine tuning your social media and mobile holiday campaigns – it [...]
Continue reading...Beyond Design – Jen James
Thursday, November 19, 2009
Thanksgiving is nearly upon us and in celebration of the yearly feast this month’s Beyond Design offers a tasty twist – sweets! We’re featuring Jen James, graphic designer, photographer, and self-taught culinary pastry expert. With a strong background in marketing she founded Jen James Design in the summer of 2008. She’s [...]
Continue reading...Recent Posts
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Monday, March 15, 2010
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